AI Insights · Timothy · October 2023
Top 5 Delivered Meal Kits and Specialty Foods Apps in New Zealand Q3 2023
Explore the performance of the top 5 delivered meal kits and specialty foods apps in New Zealand for Q3 2023, featuring download trends, revenue, and active user data.
The third quarter of 2023 saw interesting trends in the performance of the top 5 delivered meal kits and specialty foods apps in New Zealand. Below, we delve into the weekly downloads, revenue, and active user metrics for these apps. The data comes from Sensor Tower, where more detailed insights can also be found.
HelloFresh: Meal Kit Delivery HelloFresh experienced a gradual decline in weekly downloads, starting at around 1.5K in late June and ending the quarter at approximately 1.1K. Active users also saw a slight decrease from 46.3K in late June to about 40.7K by the end of September.
My Food Bag My Food Bag exhibited a relatively stable download rate throughout the quarter. Weekly downloads fluctuated between 400 and 500, peaking at 554 in mid-September. However, no active user data was available for this app.
Vivino: Buy the Right Wine Vivino showed a steady increase in weekly revenue, starting at just a few dollars and reaching up to $109 in mid-September. Downloads remained fairly consistent, averaging around 200 per week. Active users hovered around 900, with minor fluctuations.
My Muscle Chef My Muscle Chef had low download numbers, generally staying below 50 per week. The highest number of downloads was 44 in early August. No active user data was available for this app.
Youfoodz: Custom Meal Plan Youfoodz, launched in early August, showed modest download numbers. The highest weekly downloads were 36 in its first week, with subsequent weeks averaging around 20 to 30. Similar to My Muscle Chef, no active user data was available.
In summary, while most apps experienced stable to slight declines in downloads and active users, Vivino stood out with its increasing revenue trend. For more detailed insights, visit Sensor Tower.
